Overview
The Competition application allows the use of mobile messaging to bring maximum participation and interaction to award-based marketing initiatives. Product promotions and campaigns can be executed using SMS as their primary participation mechanism, or as a supporting communications outlet. The system is fully customizable, and can be configured to meet very specific promotion requirements.
Benefits to Carriers
- Inclusion of more value added services and offerings to corporate customers and end users
- Generate traffic and excitement on your network to aid in customer retention activities
- Makes use of premium rated value add SMS as an addition to non-voice revenues
- An efficient robust messaging service that allows diversity in additional service offerings
- Use of these services can lead to increased mobile penetration and market share
- Provision of a service that is more than just mobile centered but people driven
- Reduced cost and time to market for creating new mobile service offerings
- Increased ARPU (Average revenue per user)