Overview
Shout is a web-based application designed to allow media houses real-time interaction with their audiences. With this SMS application, television and radio personalities have the ability to solicit feedback from their listening and viewing audiences in large volumes.
Shout’s sophisticated architecture also allows the system to be used as an SMS hotline by national alert, natural disaster and public utility service centres.
Benefits to Carriers
- Inclusion of more value added services and offerings to corporate customers and end users
- Generate traffic and excitement on your network to aid in customer retention activities
- Makes use of premium rated value add SMS as an addition to non-voice revenues
- An efficient robust messaging service that allows diversity in additional service offerings
- Use of these services can lead to increased mobile penetration and market share
- Provision of a service that is more than just mobile centered but people driven
- Reduced cost and time to market for creating new mobile service offerings
- Increased ARPU (Average revenue per user)