Overview
MessageCentral for Outlook (MCO) transforms Microsoft Outlook into a mobile messaging tool, allowing interaction with groups of mobile users from the comfort of a desktop. Without the use of a handset, users can generate and send text messages to large groups of individuals, using the familiar Outlook interface and functionality. Messages are then delivered to the desired recipients’ mobile devices through the robust MessageCentral platform.
Benefits to Carriers
- Inclusion of more value added services and offerings to corporate customers and end users
- Generate traffic and excitement on your network to aid in customer retention activities
- Makes use of premium rated value add SMS as an addition to non-voice revenues
- An efficient robust messaging service that allows diversity in additional service offerings
- Use of these services can lead to increased mobile penetration and market share
- Provision of a service that is more than just mobile centered but people driven
- Reduced cost and time to market for creating new mobile service offerings
- Increased ARPU (Average revenue per user)