Do you have loyal subscribers?
The mobile messaging industry is estimated to be worth USD 233 billion by 2014. The growth in SMS as a social medium represents significant benefits to mobile operators, not only from increased non voice revenue, but as a subscriber engagement tool that drives mindshare, customer retention and loyalty.
Teleios Mobile Messaging Service Delivery Platform is equipped with the tools you need to capitalise on this expanding market. A connection with our platform gives you access to a range of applications complete with guidelines, use cases and examples for enhancing your value added portfolio either directly or with an ecosystem of partners.
Subscriber Engagement
In order to tap into the available revenues from the SMS market, it is necessary to have higher numbers of subscribers engaged with your network. The notion of Subscriber Engagement exists as a measurement of how much subscribers participate with the available value added services on your network. Using this measurement, operators can take steps to drive up engagement levels and as a result increase subscriber loyalty and reduce churn.
Simply put this is a measurement of how a subscriber interacts with a particular network over a defined period of time relative to the total number of messages sent/received on that network. The ecosystem of partners makes it possible to easily offer more value added services on the network, which translates to more opportunities for subscribers to interact with those services resulting in a higher engagement level.
The Mobile Messaging Ecosystem
Effective data delivery as a result of the seamless integration of content provisioning, application development and network delivery is the foundation of the mobile messaging ecosystem. The ecosystem consisting of the MessageCentral platform, SMS Applications and third party service providers is designed to help market, deliver and support your value added portfolio.
An enhanced range of value added SMS services available on your network increases subscriber engagement by offering a wide assortment of services for subscribers to interact with. Partners in the ecosystem design, implement, promote and support their respective services allowing the network operator to offer huge depth and breadth of service and thereby gain the benefit of increased Subscriber Engagement without the commensurate cost of marketing and promotion since the cost is now spread across the ecosystem. This approach drives data services revenue, builds mindshare across subscribers and providers and significantly enhances the subscriber engagement levels or loyalty factors for the operator. The ecosystem provides mutual benefit to all participants – the operator and the 3rd party service providers.
With MessageCentral, operators have immediate access to a number of value added applications which used by the operator directly or leased to ecosystem partners. In either event services can be deployed very quickly. But beyond the out of the box applications, the MessageCentral software developer’s kit, allows operators to engage application developers providing opportunity to deliver even more services and create a network of software developers committed to creating exciting new services on the network.
