Mobile network operators are continually in search of new and innovative ways of engaging their subscribers and partners. Churn reduction and loyalty are becoming increasingly important as operators look for ways to differentiate.

The steady and rapid growth of SMS as a social medium represents only a fraction of its potential. SMS as a differentiator represents significant benefits to operators, not only from increased non voice revenue but as a subscriber engagement tool driving subscriber excitement and mindshare. The Teleios MessageCentral Mobile Messaging SDP provides a solution that allows operators to easily deliver on these value-added SMS services both directly and through the creation of a mobile messaging ecosystem.